2-6 February 2026Stockholm Fashion District

Welcome to a new buying season!

Discover Autum/Winter '26 and other new and permanent collections

STOCKHOLM SHOWROOM: 2-6 FEB
STOCKHOLM SHOE HOUSE: 2-6 FEB
FAIR HALL A: 3-5 FEB
FAIR HALL B: 2-5 FEB

We invite buyers, store owners, press, and other professionals in the field to explore and purchase new collections, and establish valuable connections within the industry.

Fashion Week Trade showcases brands in a variety of categories:
Womenswear, Menswear, Childrenswear, Outerwear, Sportswear, Swimwear, Underwear/Loungewear, Shoes/Shoe care, Accessories, Bags/Suitcases and Home/Interior design. Complete brand list will be available closer to the fair.

Join us and receive exclusive invitations to our events throughout the week, registration is free.

Dates and opening hours

Stockholm Showroom, February 2-6, Augustendalsvägen 7, Nacka Strand 
Stockholm Shoe House, February 2-6, Cylindervägen 20, Nacka Strand

The reception is open Monday -Friday, 09.00-18.00, Saturday-Sunday: Open for booked meetings. (reception is open 09.00-16.00)


Fair Hall A, February 3-5,Nackastrandsmässan, Automobilgatan 1, Nacka Strand

The reception is open Tuesday-Thursday, 09.00-18.00

Fair Hall B, February 2-5, Nackastrandsmässan, Automobilgatan 1, Nacka Strand

The reception is open Monday-Thursday, 09.00-18.00 Friday, Open for booked meetings, 09.00-12.00

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Program

Keep an eye on this page and your inbox for our exciting program, which will be released continuously until the fair!

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The Grand Opening

Monday, 2 February, 18.00-20.00
Location: Stockholm Showroom, Augustendalsvägen 7


Join us in celebrating a decade of creativity and collaboration! Ten years ago, the opening of Stockholm Showroom completed the vision of Stockholm Fashion District – uniting the showroom houses and fair halls into one strong fashion community. 


The evening kicks off with a celebration and an opening speech by Helena Waker, CEO of Stockholm Fashion District, who will take us through the district’s history as well as mark the start of the upcoming week. Together we toast to the business being made within the district, the connections initiated and all the fantastic things to come! The first 70 arrivals will also be gifted an exclusive goodie bag, thoughtfully curated with special surprises to enhance your evening. 


We continue the celebration with an Inspiration Show, where stylist and fashion expert Frida Zetterström will offer valuable insights and styling tips that can serve as purchase drivers during the week. Take the opportunity to enjoy the curated looks worn by the runway models, explore the upcoming trends, mingle with your industry colleagues, and soak up the inspiration during an evening where style and knowledge unite.


RSVP to the Grand Opening & Inspiration Show when registering your visit to Fashion Week Trade.

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Business & Bubbles - Fair Hall B

Tuesday, 3 February, 14.00-15.00
Location: Fair Hall B, Nackastrandsmässan, Automobilgatan 1

Connect and engage with fellow industry professionals over a glass of sparkling wine. Join us on both Tuesday and Thursday to mingle, exchange insights and explore exciting new business opportunities.


Save the Date and RSVP to Business & Bubbles when registering your visit to Fashion Week Trade.

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Morning Seminar

Wednesday, 4 February, 08.15-09.00
Location: Stockholm Showroom, Augustendalsvägen 7
This event is sponsored by Trade Partners Sweden.



Save The Date and RSVP to Morning Seminar when registering your visit to Fashion Week Trade.

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The Party

Wednesday, 4 February , 18.30–22.00
Location:  To be announced





Save The Date and RSVP to The Party when registering your visit to Fashion Week Trade.


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Business & Bubbles - Fair Hall A

Thursday, 5 February, 14.00-15.00
Location: Fair Hall A, Nackastrandsmässan, Automobilgatan 1

Connect and engage with fellow industry professionals over a glass of sparkling wine. Join us on both Tuesday and Thursday to mingle, exchange insights and explore exciting new business opportunities.

Save the Date and RSVP to Business & Bubbles when registering your visit to Fashion Week Trade.

Read more

Boots & Beers

Friday, 6 February, 16.00-18.00
Location: Stockholm Shoe House, Cylindervägen 20


Save The Date and RSVP to Boots & Beers when registering your visit to Fashion Week Trade.

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Buyers Club Networking Lunch

Friday, 6 February, 12.15-13.15
Location: Stockholm Showroom, Large, Augustendalsvägen 7

Save The Date, the registration will shortly be opening up.

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Find your way here


Addresses
Stockholm Showroom, Augustendalsvägen 7, Nacka strand.
Stockholm Shoe House, Cylindervägen 20, Nacka strand.
Fair Hall A and B, Automobilgatan 1, Nacka strand.

By car:
Follow the signs towards Värmdöleden (route 222). Take exit Nacka strand and follow the signs towards “Fashion District”. 

Parking:
There are over 2000 parking spaces in the Stockholm Fashion District spread over three underground parking garages as well as outside. Follow the instructions after passing the tunnel to Nacka strand. Download and use the app PARKSTER to be able to pay for your parking.

By Taxi:
Taxi Stockholm (08-15 00 00), Taxi 020 (020-20 20 20) or Taxi Kurir (08-30 00 00). 

From Arlanda to central station: You can take Arlanda Express or Airport Bus.

From Central Station to Nacka Strand: Take the subway, red or green line south, to station Slussen. Bus 443 departs from Slussen to Nacka strand with an estimated travel time of 10 minutes. 

Public transport: Bus 443 departs from Slussen to Nacka Strand, with an estimated travel time of 10 minutes. The SL boat marked 80X Nacka Strand or 80 Ropsten departs from Nybroplan (at Nybrokajen) and goes to Nacka Strand.


See the travel planner on www.sl.se here or in SL:s app.



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