2-6 FebruaryStockholm Fashion District

Welcome to a new buying season!

Discover Autum/Winter '26 and other new and permanent collections

STOCKHOLM SHOWROOM: 2-6 FEB
STOCKHOLM SHOE HOUSE: 2-6 FEB
FAIR HALL A: 3-5 FEB
FAIR HALL B: 2-5 FEB

We invite buyers, store owners, press, and other professionals in the field to explore and purchase new collections, and establish valuable connections within the industry.

Fashion Week Trade showcases brands in a variety of categories:
Womenswear, Menswear, Childrenswear, Outerwear, Sportswear, Swimwear, Underwear/Loungewear, Shoes/Shoe care, Accessories, Bags/Suitcases and Home/Interior design. Complete brand list will be available closer to the fair.

Join us and receive exclusive invitations to our events throughout the week, registration is free.

Dates and opening hours

Stockholm Showroom, February 2-6, Augustendalsvägen 7, Nacka Strand 
Stockholm Shoe House, February 2-6, Cylindervägen 20, Nacka Strand

The reception is open Monday -Friday, 09.00-18.00, Saturday-Sunday: Open for booked meetings. (reception is open 09.00-16.00)


Fair Hall A, February 3-5,Nackastrandsmässan, Automobilgatan 1, Nacka Strand

The reception is open Tuesday-Thursday, 09.00-18.00

Fair Hall B, February 2-5, Nackastrandsmässan, Automobilgatan 1, Nacka Strand

The reception is open Monday-Thursday, 09.00-18.00 Friday, Open for booked meetings, 09.00-12.00

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Program

Keep an eye on this page and your inbox for our exciting program, which will be released continuously until the fair!

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The Grand Opening

Monday, 2 February, 18.00-20.00
Location: Stockholm Showroom, Augustendalsvägen 7


Join us in celebrating a decade of creativity and collaboration! Ten years ago, the opening of Stockholm Showroom completed the vision of Stockholm Fashion District – uniting the showroom houses and fair halls into one strong fashion community. 


The evening kicks off with a celebration and an opening speech by Helena Waker, CEO of Stockholm Fashion District, who will take us through the district’s history as well as mark the start of the upcoming week. Together we toast to the business being made within the district, the connections initiated and all the fantastic things to come! The first 70 arrivals will also be gifted an exclusive goodie bag, thoughtfully curated with special surprises to enhance your evening. 


We continue the celebration with an Inspiration Show, where stylist and fashion expert Frida Zetterström will offer valuable insights and styling tips that can serve as purchase drivers during the week. Take the opportunity to enjoy the curated looks worn by the runway models, explore the upcoming trends, mingle with your industry colleagues, and soak up the inspiration during an evening where style and knowledge unite.


RSVP to the Grand Opening & Inspiration Show when registering your visit to Fashion Week Trade.

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Business & Bubbles - Fair Hall B

Tuesday, 3 February, 14.00-15.00
Location: Fair Hall B, Nackastrandsmässan, Automobilgatan 1

Connect and engage with fellow industry professionals over a glass of sparkling wine. Join us on both Tuesday and Thursday to mingle, exchange insights and explore exciting new business opportunities.


RSVP to Business & Bubbles when registering your visit to Fashion Week Trade.

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50/Fifty Fashion Show: Beckmans Fashion Collaboration 2026

Tuesday, 3 February
Location: Fair Hall A, Nackastrandsmässan, Automobilgatan 1


We’re happy to present a collaboration between the graduating fashion students and five Swedish fashion brands: Brixtol Textiles, HJRT, Holebrook, House of Dagmar and Stylein.
BY INVITATION ONLY

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Morning Seminar: The 2025 Swedish Fashion report

Wednesday, 4 February, 08.15-09.00
Location: Stockholm Showroom, Augustendalsvägen 7
This event is sponsored by Trade Partners Sweden.

Welcome to the Morning Seminar, where the 2025 edition of the Swedish Fashion report will be presented. The Swedish Fashion report is an annual report produced in a collaboration between Stockholm Fashion District, Svensk Handel, and Swedish Fashion Council. Come and listen to Helena Waker, CEO at Stockholm Fashion District, who will initiate the session by presenting the collaboration between the three organizations and highlight the importance of the results for today's fashion industry. Following, Sofia Larsen, CEO of Svensk Handel, will offer her insights and anchor the report in the reality of Swedish stores. Take the opportunity to, in an accessible way, take part of the latest statistics and get an overview of the key factors affecting the Swedish fashion industry during 2025, and what it will mean for the future.


About Sofia Larsen and Svensk Handel: Sofia Larsen has, since 2022, been the CEO of the trade and employer organization Svensk Handel. Of their 9,000 members, one third are retail companies in fashion, footwear, and sports apparel. Svensk Handel also has the industry office Svensk Handel Stil, which publishes the monthly Stilindex and the annual report Svenskt Mode together with Stockholm Fashion District and the Swedish Fashion Council.


About The Swedish Fashion Report 2025: The Swedish Fashion Report of 2025 highlights the economic significance of the fashion trade, changing purchasing patterns, and the growing e-commerce sector. It also addresses issues of global competition, sustainability, and innovation, all of which are key factors in strengthening the industry’s competitiveness in a time of rapid transformation.

RSVP to Morning Seminar when registering your visit to Fashion Week Trade.

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The Party

Wednesday, 4 February, 18.30–22.00
Stockholm Showroom, Augustendalsvägen 7

Join us for an unforgettable evening filled with delicious food and drinks, games, activities, and a wonderful atmosphere! We’re bringing together the industry for a night of music and continued celebrations of our 10-year anniversary. 

This event is all about the community we’ve built and the connections we’ve shared, so come and be part of the celebration! Expect great company and memories to last. We look forward to celebrating with you!

RSVP to The Party when registering your visit to Fashion Week Trade.


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Lunch Seminar: Sell with care and self-insights

Thursday, 5 February, 12.15-12.45
Location: Stockholm Shoe House, Cylindervägen 20


Discover how to increase sales and strengthen customer relationships in the physical retail environment. This seminar with Vanessa Leporati offers inspiration and practical tools for suppliers, store owners, retail staff, and store managers. Learn how communication psychology, customer psychology, and different communication styles can help you meet customers with confidence, adapt your approach, and create meaningful in-store interactions that drive results and increase revenue growth.


Enjoy complimentary lunch wraps and join us for an energising session designed to elevate your in-store customer experience.


About Vanessa Leporati
Vanessa is a lecturer and sales coach with a great love for retail. She has worked with sales and customer service for over 30 years. Over the years, she has helped many retail and wholesale companies become more aware of how they meet their customers. Selling with care and awareness of how to do it results in prouder employees, happier customers, and increased turnover. Vanessa is Senior Advisor and board member of Trade Partners and Stockholm Fashion District. 


RSVP to Lunch Seminar: Sell with care and self-insights when registering your visit to Fashion Week Trade.

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Business & Bubbles - Fair Hall A

Thursday, 5 February, 14.00-15.00
Location: Fair Hall A, Nackastrandsmässan, Automobilgatan 1

Connect and engage with fellow industry professionals over a glass of sparkling wine. Join us on both Tuesday and Thursday to mingle, exchange insights and explore exciting new business opportunities.


RSVP to Business & Bubbles when registering your visit to Fashion Week Trade.

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Boots & Beers

Friday, 6 February, 16.00-18.00
Location: Stockholm Shoe House, Cylindervägen 20


Welcome to Boots & Beers in Stockholm Shoe House, where we invite you to take a moment to unwind, mingle and connect - regardless of whether you are just starting up or rounding off your buying days. This relaxed gathering offers a perfect environment to network with colleagues and just have a good time. We'll provide the beer, you bring the good company and conversation!


RSVP to Boots & Beers when registering your visit to Fashion Week Trade.

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Buyers Club Networking Lunch

Friday, 6 February, 12.15-13.15
Location: Stockholm Showroom, Large, Augustendalsvägen 7
(This event is held in swedish) REGISTRATIONS VIA THIS LINK

Are you a shop owner, shop staff, or buyer? Join us for Buyers Club, where we have invited Torbjörn Rusck from Ströms for an inspiration talk.


Torbjörn will share his experiences of running and developing a retail business, focusing on how Ströms works to stay relevant to its customers and community. The talk will also touch on what it means to invest in and transform the retail environment, and the value such investments create, both for the business and for customers.

The talk will be held in Swedish and moderated by our CEO, Helena Waker. Following the talk, we will open the floor for a joint discussion where participants can share thoughts, challenges, and ideas.

After the talk, a light lunch will be served, which you may take with you or enjoy on site while networking with industry colleagues. Please note that the number of seats is limited, so be sure to secure your spot by registering as soon as possible, no later than Friday, January 30, to receive lunch. Registrations after January 30 are still possible but will not include lunch.

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Find your way here


Addresses
Stockholm Showroom, Augustendalsvägen 7, Nacka strand.
Stockholm Shoe House, Cylindervägen 20, Nacka strand.
Fair Hall A and B, Automobilgatan 1, Nacka strand.

By car:
Follow the signs towards Värmdöleden (route 222). Take exit Nacka strand and follow the signs towards “Fashion District”. 

Parking:
There are over 2000 parking spaces in the Stockholm Fashion District spread over three underground parking garages as well as outside. Follow the instructions after passing the tunnel to Nacka strand. Download and use the app PARKSTER to be able to pay for your parking.

By Taxi:
Taxi Stockholm (08-15 00 00), Taxi 020 (020-20 20 20) or Taxi Kurir (08-30 00 00). 

From Arlanda to central station: You can take Arlanda Express or Airport Bus.

From Central Station to Nacka Strand: Take the subway, red or green line south, to station Slussen. Bus 443 departs from Slussen to Nacka strand with an estimated travel time of 10 minutes. 

Public transport: Bus 443 departs from Slussen to Nacka Strand, with an estimated travel time of 10 minutes. The SL boat marked 80X Nacka Strand or 80 Ropsten departs from Nybroplan (at Nybrokajen) and goes to Nacka Strand.


See the travel planner on www.sl.se here or in SL:s app.



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